1850
Isaac Merritt Singer manufactured the first straight stitch sewing machine at a small machine shop in Boston, incurring a debt of 40 dollars.
The first sewing machine was named as Standard 1.
1851
I.M Singer & Company was incorporated with Edward B. Clark, Attorney-at-law from New York.
1853
The factory of Singer was relocated to New York. Trade name of the company was changed to read as "Singer Manufacturing Company”.
The first machines manufactures were started to be sold at 100 dollars.
Singer becomes popular
The concept of sewing machine got free of its heavy, bulky and unreliable features, and became small enough to be used at homes. It was able to loop 900 times in a minute. It became popular in a short time thanks to its unbreakable needle, its feature of long-time sewing without breaking the thread and its mechanism suitable for grabbing the fabric.
revolution in sewing
While a hatter was able to loop 7 times in a minute, Singer was able to loop 347 times in a minute. While it took 14 hours to sew a man's shirt by hand, it took just one hour and 16 minutes with Singer. When the calendar hit 1860s, 400 Singer machines were able to do any piece of work that may be done by two thousand workers.
1855
Singer was granted with the first prize in sewing machines at World's Fair in Paris.
1856
Edward Clark put forward an idea of sales on installments, and this method started to be utilized. Accordingly, Singer became the first company to initiate the method of sales on installments in the world. Persons, who cannot afford to purchase a sewing machine, can have a machine, too.

A lighter sewing machine "Turtleback" was offered for sale.
Singer is a global brand
Singer sewing machine started to take its place in every house. Singer became a global brand which was widely known by every person from the USA to Russia.
1857
Singer opened its first head office in New York, and first shop at 458 Broadway. Initiating its manufacturing operations in Europe after the USA in 1850s, Singer became the first multinational / global company.
1891
“The sun never sets on a Singer sewing machine at work!” The first musical advertising campaign of the world by Singer...
1857
Singer opened its first head office in New York, and first shop at 458 Broadway. Initiating its manufacturing operations in Europe after the USA in 1850s, Singer became the first multinational / global company.
1863
Having obtained 22 patents until then, the brand was turned into an incorporated company. It started to sell 20.000 sewing machines on annual basis.
1867
Singer sewing machines were started to be manufactured in Glasgow, Scotland. The company assumed the title of being the first overseas company in the world. Singer introduced its globally-known "Red S Girl" logo.
The first jingle of the world
Singer became one of the companies which used "jingle" in their marketing activities for the first time. The song “MERRY SINGER”, composed dedicatedly for Singer, made great contributions to reputation of Singer.... 1891
1886
In Turkey, Singer sewing machines were initially started to be offered for sale in İstanbul and İzmir.
1889
Singer manufactured the first electrical sewing machine
1895
Nearly 14 million sewing machines were manufactured and sold.
MARKETING ACTIVITIES +
IN TURKEY
Discovering the importance of advertising and promotional activities at an early stage, the branch formed an "promotion - advertisement" department within the organization of the company. Today, Singer's advertising and promotional activities are discussed as an example in the courses delivered at business and marketing departments of some universities.
Singer became the first company to utilize the "Direct marketing" method. In Turkey, even the salespersons went to mountain villages together with instructors and technicians, who were in charge of showing and informing people on how to use Singer sewing machines, for many years.
1904 The first dealer in Turkey
Singer opened its first dealer in Turkey at İstiklal Caddesi (Street), and became the first foreign company to open a dealer and issue invoice in Turkey. Assuming the title of being the first company to utilize the "direct marketing" method, Singer went to mountain villages in Turkey, together with its salespersons, instructors and technicians, who were in charge of showing and informing people on how to use Singer sewing machines, for many years.
Singer introduces the firsts of marketing in Turkey
Singer became the first company to utilize the authorized marketing method in Turkey. Upon obtaining the consent of consumers, it paid home visits in the evenings to promote and sell its products. Singer was also one of the companies which implemented the "authorized dealer" model in Turkey. Singer was the first company to draw up user's guides, provide extensive service, initiate the practice of "Guarantee Coupon", deliver training on sewing - embroidery and introduce gas stove and oven to Turkish people in Turkey. Furthermore, Singer played a role in history of all leading garment-industry brands of Turkey.
1910
“Each intelligent person well knows that Singer-brand machines are the most superior sewing machines“ The first Singer advertisement was published on the newspaper "Serveti- Fünun" in Turkey...
1908
Singer initiated its operations in the building numbered Broadway 149 in New York. Consisting of 47 floors, the building was the-then highest skyscraper. The company utilized this building for exactly 54 years.
1913
3.000.000 Singer sewing machines were sold in a year.
1927
Singer opened its first free sewing course in New York, and became the first company to deliver training on tailoring, sewing and embroidery in the world. 400 thousand housewives were trained at 600 sites in a period of 20 years. When the 1960s approached, three million women continued to receive training at these courses.
The first sewing courses in Turkey
Free sewing courses started to be organized in Turkey by assigning women as sewing instructors.
1933
Singer released its Featherweight model light-weight sewing machine to the market. Being promoted at Chicago International Fair for the first time, the machine became so popular that its manufacturing continued for 31 years until 1964. Due to the fact that the Featherweight, which was able to loop one thousand times in a minute, continued to be on demand even after termination of its manufacturing, its manufacturing was resumed for two years in 1968.
1939-45
Singer halted manufacturing of machines and domestic appliances due to the Second World War. Instead, it started manufacturing intended for war industry.
RECORDS AT ITS
100th ANNIVERSARY
Singer achieved a sales figure of 307.8 million Dollars in 1950, marking the 100th anniversary of its incorporation.
1990
Singer started to manufacture its easy-to-use Quantum series, targeting at professionals and the ones who turned sewing to arts.
1994
Quantum XL-1000, the first computerized sewing machine of the world, was manufactured. The built-in memory cards facilitated confusing embroidery works.
1998
Singer returned to New York.
1999
Singer made an agreement with Nintendo in order to manufacture a fully-computerized sewing machine utilizing Game Boy technology. Izek model digital sewing machine was offered for sale 1 year later.
100th year in Turkey
In Turkey, Singer was one of the most important witnesses and supporters of the years extending from the Ottoman Empire to the Republican Period, all radical changes Turkey went through and all steps taken by Turkey in the way to become a contemporary country. . 2004
2004
Factory of Singer was closed in Turkey. Singer sewing machines started to come from the factories situated in foreign countries.
2005
With Futura CE 200, the first sewing machine that can be connected to computers by means of a USB cable, entered to the market.
2008
Confidence 7470 model became the machine offering you with the opportunity to write with Turkish characters for the first time.
2013
Singer became the first sewing machine company providing the service of setting up electronic and computerized sewing machine models free-of-charge across Turkey.

Singer Port, initially applied in Turkey across the world, was realized ~ Thanks to Singer Port, product information flow became controllable and reportable with a single button online. The primary purpose of the system established was to increase customer satisfaction.
2014
Singer Turkey turned 110 years. Always endeavoring to offer a better life for Turkish people with not only its products but also its trainings, Singer will continue to be the pioneering brand of its industry in the future in Turkey...

Keeping up with advancing technology, Singer Turkey renewed singer.com.tr, and started to sell all its products online with SINGER guarantee.
2015
We started to publish the contents of the user manuals included in our products on the Singer Turkey YouTube channel.

We still actively use our YouTube channel by regularly uploading videos on training, presser feet and accessory usage, and different sewing projects.
2019
We released the overlock machine providing ease of use with air threading loopers.

We launched the mini hand sewing machine for sale.
2020
We launched the Singer EM9305 model, the first embroidery machine with a colored touch screen.

During the time we were cooped up in our homes due to the pandemic, we produced video content for the people of Singer on social media such as YouTube, Facebook, and Instagram, as well as organized live broadcasts that our followers could attend.

With the live broadcasts on our Instagram and Facebook accounts, we reached a large audience, including those who considered sewing an indispensable part of their lives and others who were looking for a new hobby. We offered assistance with different ideas that could be useful in sewing.

We sponsored the fashion design department courses broadcast on EBA TV and offered in vocational high schools. If you would like to view these video lectures that feature Singer sewing machines and sewing equipment, you can access them both on EBA TV and the Singer Turkey YouTube channel.
2021
WE ARE HAPPY TO CELEBRATE OUR 170TH ANNIVERSARY TOGETHER!

Sometimes you gave us the nicest corner of your house, and sometimes you valued us the most at the workplace.

We shared your holidays, the moments when you filled the classes, and your happiest days.

Do you remember? We were just beginners at first; we became masters together. We witnessed your exceptional efforts on handcrafted products. We became one in hearts thanks to you.

To many more centuries, we will share together, Turkey.

Thank you...